Jeff Yang

Factor, Inc.

Jeff Yang (currently CEO of Factor Inc.) is founder of aMagazine: Inside Asian America, the nation’s leading Asian American periodical, with a bimonthly circulation of over 250,000 throughout North America.

For 12 years, he developed advertising and sales strategies that put aMagazine on the forefront of the diversity-marketing phenomenon, and established Asian America as a critical target audience for the new millennium.

He created Asian America’s two most prominent annual events—the New York-based “Bridge Builder” Asian American Leadership Awards and the Los Angeles–based Ammy Awards for Asian American Entertainment—and developed them into premium sponsorship opportunities for brands including Ford Motors, GE, Avon, The Prudential, AT&T, State Farm Insurance, Anheuser Busch, and Merrill Lynch.

In 1997, Yang edited aMagazine's first book, Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism (Houghton Mifflin, May 1997; in 1998, he co-wrote I Am Jackie Chan, the international action hero’s autobiography (Ballantine Books, 1998). His next book, Once Upon a Time in China: An Enthusiast’s Guide to Chinese, Taiwanese and Hong Kong Cinema, will be published next year by Pocket Books/Simon & Schuster.

Yang is board member of the Asian American Journalists Association’s New York chapter, a member of the advisory board of the China Institute in America, and a board member of the Second Generation Theater Company. He graduated from Harvard University with a B.A. in Psychology.